What is branding?
Branding is one of the most important aspect of any business, it does not matter if it is big or small, B2C or B2B. An effective brand strategy gives you great advantages in competitive markets. But what exactly does “branding” mean? How does this affect a business like yours?
The importance of branding.
Put simply: Your brand is your promise to the customer. The brand tells the customer what they can expect from your products and / or services and differentiates what you offer from what your competitors offer. The brand is derived from who you are, who you want to be and who you perceive the people you are, think about your favorite brand in any industry, what is the first thing that comes to mind? When you think of Domino’s, it is possible that the first thing that comes to your mind is your delicious pizzas, but you will no doubt also think about their fast shipments and not having to leave the house. Not for nothing Tom Managhan (its founder) once said “We do not sell pizza, we sell delivery at home. We offer time to families who are looking for it. ”
In this sense, it is important to define what message your brand should communicate. Are you the innovative leader in your industry? or perhaps the reliable one who has years of experience? Define if your product is that of high cost with maximum quality or that of the best price-value ratio is only a part that can illustrate the importance of a branding strategy. You can not be all the options of all the products for the whole market, because it is precisely to define your position and focus your communication to the indicated clients. Who you are should be based in a certain way on what your potential clients want and what they want. what they need you to be